Studientypen

• Advertising tests
• Creative development
• Advertising media research
• New product development
• Concept tests
• Product tests, copy tests, pack tests
• Design and handling studies
• Image and positioning studies
• Editorial media research
• Trend studies & lifestyle surveys
• Ethno research
• Website evaluations (‚usability tests‘)
• B-to-B: Expert/Opinion leader surveys

Weiter mit: Referenzen